Scarborough Theatre Trust: Objectives & Aims

This page reproduces the mission & objectives of Scarborough Theatre Trust as listed in its Trustees' Report for the year ended March 2016. Further details about Scarborough Theatre Trust and its work can be found at the Charities Commissions website here.

Mission & Objectives

Mission
Stephen Joseph Theatre (SJT) will be an internationally recognised landmark summer cultural destination, renowned for launching accessible new plays, programming activity and deeply rooted in its local community all year round.
SJT will premiere new work and produce high profile revivals that play to the strengths of its spaces, principally during its world famous summer season, and tour extensively. The programme will celebrate SJT's unique relationship with Alan Ayckbourn, whilst nurturing playwrights at all stages of their careers.
SJT will provide a wide ranging artistic offer to the people of Scarborough and Yorkshire, reaching out to all sections of the community, including the most socially and economically disadvantaged, and sharing its resources responsibly with artists and cultural organisations locally, regionally and nationally. SJT will play a unique role in Scarborough's tourism offer, enhancing and broadening cultural tourism for the Yorkshire coast.
As the backbone to success, SJT will be an adaptive, flexible, collaborative and transparent organisation, financially astute and commercially minded, with a keen eye to the future as well as its extraordinary past.

Objectives
Stephen Joseph Theatre will deliver its mission through adopting the following objectives for the period April 2015 - March 2018:
- Develop a financially sustainable new operating model
- Increase philanthropy for core work and new strategic priority projects
- Increase income generation from a range of ancillary activity
- Develop the approach to accessible new writing so as to increase SJT's audience for new work
- Produce and present more work for families and young people
- Tour or transfer a range of SJT produced work
- Diversify SJT's users, particularly in relation to socio and economic disadvantage and young people
- Increase frequency of attendance by current users and user segment types
- Increase visitors to SJT's landmark building
- Better advocate for SJT's contribution to the national theatre ecology
- Increase the range of partnership working with local, regional and national artists and cultural organisations
- Contribute to projects enhancing Scarborough's tourism offer and economic regeneration
- Develop projects responding to the Northern Powerhouse concept
- Reduce operating overheads
- Develop governance, management and operating practices

Public benefit
As a charity, and with regard to Charity Commission guidance, the trustees recognise the Trust's duty to carry out its operations for the benefit of the public. In particular the trustees consider that the work of the Trust in the last year has advanced the arts, culture and heritage of the Borough of Scarborough and its region for the benefit of a broad audience.

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